Go-to-Market Process

Farmfolio’s global presence allows us to enter markets on our own terms. Our international team puts in the groundwork, keeping a close eye on markets and establishing a customer base that allows us to access markets directly. We control our products when they arrive at market, which allows us to pivot in response to market volatility, avoid price drops, and diversify our sales. Our promotion desks allow us to implement our own brands, freeing us from having to rely on importers. By controlling our distribution channels and engaging with markets in real time, we can connect the right people with the right products. With this process, Farmfolio is building global distribution channels based on quality, consistency, and adaptability.  

Our Brands

Our brands are the vehicle through which Farmfolio delivers its products to the world. Currently focusing on tropical fruits and hardwoods, our brands are committed to quality, social good, and sustainability.
La Dona
La Dona

La Dona is Farmfolio’s tropical fruits brand. Currently specializing in high-color, high-maturity pineapples via air freight, La Dona is quickly expanding its market presence worldwide. The brand will distribute the limes produced by the Valle Verde project as well as coconuts from Ganadería Pietrasanta. As Farmfolio expands, La Dona will be the vehicle through which the company markets its various fruit products.

Products
Pineapple
Visit La Dona's Website
Burroteka
Burroteka

The Burroteka brand offers high-quality Colombian teak that is quickly gaining recognition for its high tensile strength, beautiful appearance, and ideal oil content. Processed at Burroteka's sawmill, the only centralized, value-added teak processing facility in Colombia, the brand is introducing the world to exquisite Colombian teak.

Products
Sawn Teak
Visit Burroteka's Website

Case Studies

Edna Vergara, Founder of La Dona Fruit
Case Study: La Dona Fruit
When the Farmfolio team first met with the Vergara family, we saw tremendous potential in their operations. We also saw tremendous challenges. For years, the Vergara family pineapple brand, La Dona of Panama, had struggled to enter markets. Producers in Costa Rica, the world's most popular origin for pineapple, had a stranglehold on exports, shipping huge volumes to the US and Europe. Farmfolio acquired the brand, and together with Edna and Paul Vergara, our partners, we developed a targeted strategy that played to our strengths and allowed us to make huge inroads into markets in Europe and elsewhere.
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Adelbert Lazay of Burroteka
Case Study: Burroteka
After acquiring 64 hectares of teak forests through the initial Pietrasanta offering, we realized that the studies provided during the acquisition had failed to consider the costs of logistics, transformation, and marketing required to reach premium pricing. After assessing the conditions of the Colombian teak industry, we concluded that many growers had planted or purchased large reserves of teak without any real plan to add value or access markets. After identifying this missing link in the teak supply chain, we set out to construct a centralized, value-added teak processing facility and brand in the form of Burroteka.
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